2:35 PM - 2:50 PM
[further information to come]
The Patient Perspective - Keep It Simple, Scientists.
We don't need to know the grammatically correct Latin terms for the disease or the unpronounceable multisyllabic names of the drug, we want to know what's the problem and how many of these do I take each day. Same with research papers; tell me about the excellent experiment, tremendous trial and fabulous findings in ways I will understand, so I can use the knowledge. And if you can't do that, find a good medical writer to do it for you. Oh, and if you're the good medical writer, please Keep It Simple, Scribes!